Retention
Week-4 retention is the number we trust most. Here is why.
Day-1 retention flatters onboarding and day-90 arrives too late to act on. Week 4 is where habits show up early enough to change the roadmap.
DO
Danielle Okafor8 min read
The Tessaly blog
Notes on retention, funnels and revenue
What we learn measuring our own product and helping 1,400 SaaS teams measure theirs. New posts every Wednesday.
Funnels
Funnels that survive a pricing change
When the plan page changes, step definitions drift. How we version funnel steps so last quarter's conversion still means the same thing.
SL
Sofia Lindqvist6 min read
Revenue
Reconciling product revenue with the finance ledger
Product counts upgrades when they happen; finance counts them when they are invoiced. A practical guide to closing the gap every month.
MH
Marcus Hale11 min read
Research
Twelve interviews about the dashboards nobody opens
We asked customers which saved reports they had stopped reading. The answers changed how we design defaults for new workspaces.
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Amara Nwosu7 min read
Engineering
Event naming that still makes sense in two years
Object, action, past tense. The conventions behind 4,000 tracked events in our own workspace — and the three we wish we had broken earlier.
TO
Tomás Ortega9 min read
Retention
Cohorts by plan, not by signup week
Signup-week cohorts hide what pricing does to retention. Grouping by first paid plan showed us which tier was quietly churning.
SL
Sofia Lindqvist5 min read