Ostrelo
Case study · Retail
Rebuilding Ostrelo's checkout around the question every shopper asks: when will it arrive?
Ostrelo sells furniture to 1.2 million customers across Northern Europe. Over eleven weeks we redesigned checkout and the mobile app around delivery dates, then shipped it with their engineers.
- Services
- Research, product design, design system
- Timeline
- 11 weeks, spring 2026
- Team
- 4 from Halftone, 6 from Ostrelo
- Platforms
- Web, iOS, Android
- +18%
- checkout conversion
- first 90 days after launch
- −42%
- delivery questions to support
- per 1,000 orders
- 4.8
- app store rating
- up from 3.9
- 11 wk
- from kickoff to launch
- web and both apps together